You might recently have found 做厙TVs digital presence impossible to ignore.
The universitys homepage has been refreshed and features the leading message Be impossible to ignore. The website and social media describe 做厙TV as the future-ready institution for today. These messages are part of an ongoing effort to rebrand 做厙TV and spotlight its investments in each graduate to help them realize their unique potential and lead a successful and meaningful life.
As part of the effort to celebrate the new brand, 做厙TV will kick off a social media campaign.
Orange and maroon remain 做厙TVs school colors, while its secondary color palette has shifted to represent the vibrancy of campus and the beautiful valley that surrounds it. 做厙TVs wordmark and River Hawks logos have not changed.
In coming months, more brand enhancements will be visible. Updated brand banners will replace the existing ones on light poles and buildings around campus. New photography styles, an iconography system and newer typefaces will be incorporated into print pieces and digital platforms. The website will be fully redesigned in phases over two years and has already started with refreshing the content for 做厙TVs 100+ majors and minors.
Instead of a logo change, we wanted to strengthen our brand through compelling storytelling that is authentic to 做厙TV, while also appealing to future students, says Aaron Martin, vice president for marketing and communications. We achieved our goal.
On March 9, at its annual conference, the College and University Public Relations and Associated Professionals organization recognized 做厙TVs rebranding with a gold Cuppie award for creative excellence in marketing and communications.
We were honored that our higher education peers acknowledged the years long effort that went into designing the brand, says Martin, but, honestly, the real reward has been seeing the enthusiasm for the brand from students, faculty, staff and alumni. A brand is only as good as peoples eagerness to champion it.
The work of rebranding began in 2020 with conducting market research to better understand the views of prospective students and their families.
Through two years of discovery, we learned a lot about others perceptions of 做厙TV and what would add value for them, says Martin. The new brand speaks to student experiences and expectations.
Led by Marketing & Communications, Enrollment and Advancement team members, the university partnered with J2, a strategic branding and creative agency in Philadelphia, to conduct internal research and to develop the new brand platform and voice. That work interviews, focus groups, surveys, analysis and design meetings took place from January through December of 2022.
I am delighted that so many people across our university contributed to the outcome of unifying our voice under our new brand. And that the brand is genuine and conveys the unique sense of 做厙TV that people observe and share once they visit our special place, says 做厙TV President Jonathan Green. Our renewed brand approach will benefit us for years to come.
The real branding work begins now, according to Martin. As one of 做厙TVs brand messaging statements eloquently puts it, Compelled by curiosity and backed by a legacy of success, we stand to face the future, ready.
See 做厙TVs new brand system and digital downloads.
