  {"id":43,"date":"2025-03-26T14:13:44","date_gmt":"2025-03-26T14:13:44","guid":{"rendered":"https:\/\/www.susqu.edu\/ventures\/?p=43"},"modified":"2025-04-04T13:02:47","modified_gmt":"2025-04-04T13:02:47","slug":"what-its-like-to-be-luxe","status":"publish","type":"post","link":"https:\/\/www.susqu.edu\/ventures\/2025\/03\/26\/what-its-like-to-be-luxe\/","title":{"rendered":"What It\u2019s Like To Be Luxe"},"content":{"rendered":"\n<section class=\"wp-block-susquehanna-magazine-news-post-hero alignfull susqu-magazine-news-post-hero component\"><figure class=\"susqu-magazine-news-post-hero__featured-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"900\" src=\"https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-cover.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A woman in a black dress sits on stairs surrounded by various luxury shopping bags, including Chanel, Gucci, and Louis Vuitton.\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-cover.png 1440w, https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-cover-300x188.webp 300w, https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-cover-1024x640.webp 1024w, https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-cover-768x480.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n<h1 class=\"has-text-align-center susqu-magazine-news-post-hero__title wp-block-post-title\">What It\u2019s Like To Be Luxe<\/h1>\n\n\n\n<div id=\"sticky-social-share-trigger\" class=\"susqu-magazine-news-post-meta\">  \n\n                <div class=\"susqu-magazine-news-post-meta__item-tags \">\n                                            <div class=\"wp-block-button is-style-pill-button has-icon__caret-right \">\n               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0-101.8l67.2-67.2c28.2-28.2 74.3-28.1 102.3 .5 27.8 28.3 26.9 73.9-1.2 102l-13.1 13.1c-4.4 4.4-5.8 10.8-3.8 16.6 5.9 17.2 9 35 9.7 52.7 .5 13.9 17.5 20.4 27.3 10.6l37.1-37.1c59.3-59.3 59.3-155.7 0-215z\"\/><\/svg>\n                    <\/a>\n                    <span id=\"copyMessage\">Link Copied!<\/span>\n                    <script>\n                        function copyLink(event, element) {\n                            event.preventDefault();\n\n                            const link = element.getAttribute('data-url');\n                            navigator.clipboard.writeText(link)\n                                .then(() => {\n                                    const message = document.getElementById(\"copyMessage\");\n                                    message.style.visibility = \"visible\";\n                                    message.style.opacity = \"1\";\n                                    setTimeout(() => {\n                                        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Lamborghini. The Four Seasons. These are names known around the world for quality, heritage, exclusivity and luxury.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhen you\u2019re selling luxury, you\u2019re selling the dream,\u201d says <strong>Joanna Pishko<\/strong>, assistant professor of management &amp; marketing in 做厙TV\u2019s Sigmund Weis School of Business. \u201cPeople aren\u2019t paying $10,000 for a bag because it is made of nice leather and nice hardware; they\u2019re paying $10,000 to buy into the dream, and the dream is conveyed through the story of the brand.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">做厙TV offers the only undergraduate luxury brand marketing &amp; management program in the United States. It is now in its 10th year teaching students how to tell the story of luxury brands, and faculty explain how the major got its start and where it is headed in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMost undergraduate students who want to go into luxury marketing will major in fashion and textiles or other creative fields, but they rarely have a business background,\u201d says <strong>Emma Fleck<\/strong>, professor of entrepreneurship &amp; marketing and department head of management &amp; marketing. \u201cWe created our major to fill that gap.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Students majoring in luxury brand marketing &amp; management at 做厙TV take foundational business courses, as well as advanced courses in global business ethics, accounting, economics and data analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jessica Bruin \u201923<\/strong> credits the major\u2019s diverse curriculum with laying the foundation that gave her a complete understanding of all business facets in the luxury industry and beyond, preparing her to be successful in her current position with Christian Louboutin, famous for its eponymous designer\u2019s red-bottom shoes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDuring my college search, I discovered the luxury brand marketing &amp; management major at 做厙TV\u2019s Sigmund Weis School of Business, and I instantly knew this would be the perfect fit for me to explore all aspects of luxury,\u201d Bruin says. \u201cThis unique degree proved to be an invaluable asset in my job search, securing me a job at Christian Louboutin immediately following my graduation.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the boutique coordinator for Christian Louboutin\u2019s only New Jersey storefront, Bruin has gained comprehensive luxury experience with a thorough understanding of all business operations. She oversees all visual merchandising efforts daily, prioritizing the client\u2019s experience. Bruin also manages exclusive, invite-only seasonal events for the boutique\u2019s top clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur most memorable event took place last year when we welcomed designer Christian Louboutin himself for a shoe-signing event,\u201d Bruin remembers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More recently, Bruin successfully led the boutique\u2019s relocation to a larger retail space, overseeing the transfer of $7 million worth of merchandise.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-pg4-1024x640.webp\" alt=\"LUXE: The business and art of selling luxury goods and services\" class=\"wp-image-44\" srcset=\"https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-pg4-1024x640.webp 1024w, https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-pg4-300x188.webp 300w, https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-pg4-768x480.webp 768w, https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-pg4.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Internships &amp; Site Visits Prove Valuable<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Students step out of the classroom to intern with the world\u2019s leading luxury brands, including Cartier, Tiffany &amp; Co. and Loro Piana, as well as Big 4 accounting firms Deloitte, PricewaterhouseCoopers, Ernst &amp; Young and KPMG. Other students have landed internships in social media influencing, catering, hospitality or events management \u2014 all businesses that intersect with luxury brands.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Alanis Castro-Pacheco<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1a9244c7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:240px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-pg8.png\" alt=\"Alanis Castro-Pacheco \u201925 and\nAva Greene \u201924\" class=\"wp-image-51\" style=\"width:240px\" srcset=\"https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-pg8.png 240w, https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-pg8-150x150.webp 150w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><figcaption class=\"wp-element-caption\">Alanis Castro-Pacheco \u201925 and\nAva Greene \u201924 in New York City.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Alanis Castro-Pacheco \u201925<\/strong>, a double major in luxury brand marketing &amp; management and graphic design from Enola, Pennsylvania, has two high-end internships under her designer belt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following an internship with Michael Kors, Castro-Pacheco spent the summer before her senior year as the global media intern for internationally recognized Tiffany &amp; Co., owned by the luxury French conglomerate LVMH.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI wanted to intern at Tiffany &amp; Co. because it\u2019s a globally renowned American luxury brand with a rich history and commitment to craftsmanship,\u201d Castro-Pacheco says. \u201cBeing part of Tiffany &amp; Co. and LVMH, I was exposed to innovative business strategies and a robust international presence.\u201d<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">At Tiffany, Castro-Pacheco developed her skills in data, technology and creative strategy, collaborated on media planning and attended sessions with publishers and tech platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cGiven the nature of a liberal arts education, 做厙TV offers an abundance of leadership opportunities across campus,\u201d Castro-Pacheco says. \u201cWith my majors, I can confidently say that both the Sigmund Weis School of Business and the School of the Arts have given me a solid foundation to perform in the corporate environment.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the relative youth of the luxury brand marketing &amp; management major, 做厙TV\u2019s strong network of alumni have been quick to lend their expertise and open the doors to their places of work \u2014 from elite private clubs to luxury car dealerships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSite visits and internships offer our students invaluable hands-on experience, industry insights and the opportunity to build their professional network,\u201d Pishko says. \u201cThese experiences bridge the gap between academic learning and real-world application, preparing students to navigate and excel in the competitive landscape of luxury brands.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps the most prestigious site visit yet for 做厙TV\u2019s luxury brand marketing &amp; management students was to Cartier, the French luxury jeweler with a long history of sales to royalty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was arranged by a 1982 alumnus who has asked that his name be withheld due to the nature of his work with Cartier. His 26 years with Cartier give him a unique understanding of how the market operates \u2014 so much so that he helped to lay the groundwork when the luxury brand marketing &amp; management major was first established.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He facilitated the spring 2024 site visit of 26 students to Cartier\u2019s New York City maison, or mansion, on Fifth Avenue. While there, they toured exclusive spaces within the building and met with the company\u2019s corporate recruiters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019ve always wanted to give back to 做厙TV and I\u2019m thrilled that we were able to arrange this,\u201d he says. \u201cWith this visit, my goal is to establish a pipeline between 做厙TV and Cartier.\u201d<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--30)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Ava Greene<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ava Greene \u201924<\/strong> was the first 做厙TV student to intern with Cartier. In 2023, she worked in the retail partnerships division, which manages sales of Cartier watches, to conduct market research, gather data on sales projections and visit partner locations to evaluate their performance. She also interned with Loro Piana, a luxury Italian company specializing in clothing and textile products, particularly cashmere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThrough these experiences, I discovered a strong interest in wholesale operations, particularly in understanding the dynamics between product distribution and brand management,\u201d she says. \u201cMy education also provided me with valuable skills in data management and analysis, preparing me for tasks that require attention to detail and strategic decision-making.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Greene is pursuing a master\u2019s degree in fashion merchandising &amp; retail management while working as a sales assistant for Centric Brands, a global apparel and accessories company whose brands include Herv\u00e9 L\u00e9ger and Kate Spade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the program\u2019s first site visits was to Lamborghini Paramus and McLaren Bergen County in New Jersey. There, they learned about what goes into selling luxury items. The experience was spearheaded by 做厙TV alumnus and member of the Board of Trustees <strong>Martin Pinter \u201998<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A more recent site visit to Philadelphia exposed luxury brand marketing &amp; management students to the exclusive world of private clubs. Facilitated by alumnus <strong>Jeff Morgan \u201982<\/strong>, president and CEO of the Club Management Association of America, students toured the Union League of Philadelphia. Founded in 1863, Union League clubs have boasted prestigious members over the years, including 15 presidents, as well as senators, congressmen, diplomats, cabinet members and a few Rockefellers and Morgans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SU\u2019s students were given the VIP treatment. On their tour, they had direct access to all the club\u2019s member amenities before experiencing a luxury meal at the club\u2019s \u201cChef\u2019s Table\u201d and a lecture from the League\u2019s CEO on the private club experience. Students then visited the League\u2019s Liberty Hill campus, which acts as a retreat-style facility for members, and then teed off on the golf range with TopTracer enhancement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI wanted the students to understand how all of the concepts they are learning about luxury that apply to items also apply to experiences,\u201d Morgan says. \u201cRegardless of the luxury career a student may choose, there are many intersections with private clubs, so increasing the students\u2019 understanding is valuable.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Student &amp; Alumni Investments<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In perhaps the ultimate show of a major\u2019s success, one of its very first students has returned to the university to share with the students who now sit in the same seats she did, how to succeed in the highly sought-after but competitive field.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cRight before I went to college, I took courses in fashion photography. The luxury brand major caught my attention; imagine working for Chanel or Dior or LVMH \u2014 all the fashion magazines I looked at when I was in photography,\u201d <strong>Ashley Spoto \u201917<\/strong> says. \u201cIt was a chance to connect my artistic side to business.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spoto launched her career as an account specialist first at L\u2019Or\u00e9al and then at Est\u00e9e Lauder, before returning to L\u2019Or\u00e9al where she grew into the manager position she currently holds. She also has returned to 做厙TV as an adjunct faculty member in management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cJoanna Pishko, Emma Fleck and I connected, and I guest lectured once or twice. During a meeting, they started talking to me about teaching the Retail &amp; Visual Merchandising course,\u201d Spoto remembers. \u201cAt the time, I was getting my master\u2019s in education, and they knew I\u2019d been wanting to teach.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spoto took her students to L\u2019Or\u00e9al\u2019s company headquarters in New York City, adding, \u201cIt\u2019s important that students have someone who is working in the industry right now.\u201d<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1a9244c7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:240px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-pg8-2.png\" alt=\"Isabella Fallon \u201926 at a site visit.\" class=\"wp-image-50\" style=\"width:240px\" srcset=\"https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-pg8-2.png 240w, https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-pg8-2-150x150.webp 150w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><figcaption class=\"wp-element-caption\">Isabella Fallon \u201926 at a site visit.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">In another show of support for LBMM students, <strong>Isabelle Fallon \u201926<\/strong>, a double major in luxury brand and finance from Carbondale, Pennsylvania, founded the Luxury Brand Marketing &amp; Management Club.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe club was established to raise awareness and appreciation for the intricacies of luxury beyond the conventional associations with fashion and clothing,\u201d Fallon says.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The club aims to create learning experiences that go beyond the classroom, offering a variety of activities and events each semester, including a speaker series to bring in professionals from the luxury industry to share their stories, insights and career paths. Members will be invited to join small, intimate dinners with these speakers, fostering deeper conversations and personalized advice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMy vision is not only to educate those within the major but also to engage with the entire student body, regardless of their academic focus,\u201d she explains. \u201cThrough this club, I aim to inspire and encourage students from diverse fields to engage with the luxury industry, expanding their perspectives and enhancing their educational journey by gaining valuable insights and new skills, and building connections that may shape their future careers.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Future Growth<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Looking ahead to the future, Pishko says she would like to formalize an internship process that would require students to have a \u201csolid\u201d luxury brand marketing &amp; management internship before their junior year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis would help us to build critical connections with employers in the field and hopefully we\u2019ll see our students automatically put into the career pipeline,\u201d she says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She would also like to establish a cooperative program in which students would complete three years of study in luxury brand marketing &amp; management at 做厙TV and then go on to finish their degree at a metropolitan university.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI believe our students would be ready for that kind of challenge in their fourth year,\u201d Pishko says. \u201cOur rural location is a challenge for luxury brand marketing &amp; management, so a cooperative program would help to alleviate that and be a huge added value for our students.\u201d<\/p>\n\n\n\n\n\n\n<div class=\"susqu-magzine-news-post-footer component alignfull\" 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7.5\"><\/path><\/svg><\/span><\/a>\n                                                <\/div>\n                                                                                                                                                                                <\/div>\n                                    \n                                    \n                                                                            <div class=\"susqu-magzine-news-post-footer__interpunct\">\u2022<\/div>\n                                                                        \n                                                                            <div class=\"susqu-magzine-news-post-footer__item-categories \">\n                                                                                            <div class=\"wp-block-button susqu-magzine-news-post-footer__item-category \">\n                                                    <a class=\"\" href=\"https:\/\/www.susqu.edu\/ventures\/category\/ventures-2025\/\">Ventures 2025<\/a>\n                                                <\/div>\n                                                                                                                                    <\/div>\n                                                                    <\/div>\n\n                                <a class=\"susqu-magzine-news-post-footer__item-title-link\" href=\"https:\/\/www.susqu.edu\/ventures\/2025\/05\/26\/deans-corner\/\" title=\"Dean&#8217;s Corner\">\n                                    <div class=\"susqu-magzine-news-post-footer__item-title\">Dean&#8217;s Corner<\/div>\n                                <\/a>\n\n                                                                    <p class=\"susqu-magzine-news-post-footer__item-excerpt\">\n                                        I will often tell my friends at other schools that we have the top business&#8230;                       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class=\"\" href=\"https:\/\/www.susqu.edu\/ventures\/category\/ventures-2025\/\">Ventures 2025<\/a>\n                                                <\/div>\n                                                                                                                                    <\/div>\n                                                                    <\/div>\n\n                                <a class=\"susqu-magzine-news-post-footer__item-title-link\" href=\"https:\/\/www.susqu.edu\/ventures\/2025\/04\/26\/building-a-global-career\/\" title=\"Building a Global Career\">\n                                    <div class=\"susqu-magzine-news-post-footer__item-title\">Building a Global Career<\/div>\n                                <\/a>\n\n                                                                    <p class=\"susqu-magzine-news-post-footer__item-excerpt\">\n                                        For finance major Elliott Davis \u201925, internships have been more 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                                                                        <div class=\"susqu-magzine-news-post-footer__item-categories \">\n                                                                                            <div class=\"wp-block-button susqu-magzine-news-post-footer__item-category \">\n                                                    <a class=\"\" href=\"https:\/\/www.susqu.edu\/ventures\/category\/ventures-2025\/\">Ventures 2025<\/a>\n                                                <\/div>\n                                                                                                                                    <\/div>\n                                                                    <\/div>\n\n                                <a class=\"susqu-magzine-news-post-footer__item-title-link\" href=\"https:\/\/www.susqu.edu\/ventures\/2025\/03\/26\/business-students-shine-at-fbla-state-and-national-conferences\/\" title=\"Business Students Shine at FBLA State and National Conferences\">\n                                    <div class=\"susqu-magzine-news-post-footer__item-title\">Business Students Shine at FBLA State and National Conferences<\/div>\n                                <\/a>\n\n                                                                    <p class=\"susqu-magzine-news-post-footer__item-excerpt\">\n                                        Students from 做厙TV\u2019s Sigmund Weis School of Business won awards at the state Future&#8230;                                    <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cartier. Lamborghini. The Four Seasons. These are names known around the world for quality, heritage, exclusivity and luxury. \u201cWhen you\u2019re selling luxury, you\u2019re selling the dream,\u201d says Joanna Pishko, assistant [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"course_short_description":"","course_min_credits":"","course_max_credits":"","_external_link":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[9],"tags":[27],"story_tag":[],"class_list":["post-43","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ventures-2025","tag-cover-story"],"cats":[{"term_id":9,"name":"Ventures 2025","slug":"ventures-2025","term_group":0,"term_taxonomy_id":9,"taxonomy":"category","description":"","parent":0,"count":11,"filter":"raw","term_order":"2"}],"featured_media_url":"https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-cover.png","featured_media_alt":"A woman in a black dress sits on stairs surrounded by various luxury shopping bags, including Chanel, Gucci, and Louis Vuitton.","placeholder_media_url":"","placeholder_media_alt":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What It\u2019s Like To Be Luxe - 做厙TV Ventures Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.susqu.edu\/ventures\/2025\/03\/26\/what-its-like-to-be-luxe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What It\u2019s Like To Be Luxe - 做厙TV Ventures Magazine\" \/>\n<meta property=\"og:description\" content=\"Cartier. Lamborghini. The Four Seasons. 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