{"id":247,"date":"2025-12-18T10:08:03","date_gmt":"2025-12-18T10:08:03","guid":{"rendered":"https:\/\/www.susqu.edu\/ventures\/?p=247"},"modified":"2025-12-18T19:02:16","modified_gmt":"2025-12-18T19:02:16","slug":"where-knowledge-meets-practice","status":"publish","type":"post","link":"https:\/\/www.susqu.edu\/ventures\/2025\/12\/18\/where-knowledge-meets-practice\/","title":{"rendered":"Where Knowledge Meets Practice"},"content":{"rendered":"\n<section class=\"wp-block-susquehanna-magazine-news-post-hero alignfull susqu-magazine-news-post-hero component\"><figure class=\"susqu-magazine-news-post-hero__featured-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"680\" src=\"https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/12\/Knowledge-Meets-Practice.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A woman in a gray suit stands and speaks in front of a group, using hand gestures during a presentation or lecture.\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/12\/Knowledge-Meets-Practice.webp 1380w, https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/12\/Knowledge-Meets-Practice-300x148.webp 300w, https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/12\/Knowledge-Meets-Practice-1024x505.webp 1024w, https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/12\/Knowledge-Meets-Practice-768x378.webp 768w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\" \/><\/figure>\n\n<h1 class=\"has-text-align-center susqu-magazine-news-post-hero__title wp-block-post-title\">Where Knowledge Meets Practice<\/h1>\n\n\n\n<div id=\"sticky-social-share-trigger\" class=\"susqu-magazine-news-post-meta\">  \n\n                <div class=\"susqu-magazine-news-post-meta__item-tags \">\n                                            <div class=\"wp-block-button 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       <\/a>\n                <\/li>\n                <li>\n                    <a title=\"Share on Twitter\"  href=\"https:\/\/twitter.com\/home?status=Where Knowledge Meets Practicehttps:\/\/www.susqu.edu\/ventures\/2025\/12\/18\/where-knowledge-meets-practice\/-\" target=\"_blank\">\n                        <svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M10.5697 7.89174L16.7122 0.75H15.2567L9.92313 6.95107L5.66326 0.75H0.75L7.19176 10.1271L0.75 17.6163H2.20566L7.838 11.0678L12.3367 17.6163H17.25L10.5694 7.89174H10.5697ZM8.57602 10.2097L7.92333 9.27599L2.73015 1.84604H4.96596L9.15691 7.84224L9.8096 8.77599L15.2573 16.5701H13.0215L8.57602 10.2101V10.2097Z\" fill=\"white\"\/>\n                        <\/svg>\n                    <\/a>\n                <\/li>\n                <li class=\"copy-link\" style=\"position: relative;\">\n                    <a target=\"_self\" title=\"Share News Article\" href=\"javascript:void(0);\" onclick=\"copyLink(event, this)\" data-url=\"https:\/\/www.susqu.edu\/ventures\/2025\/12\/18\/where-knowledge-meets-practice\/\">\n                        <svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M326.6 185.4c59.7 59.8 58.9 155.7 .4 214.6-.1 .1-.2 .3-.4 .4l-67.2 67.2c-59.3 59.3-155.7 59.3-215 0-59.3-59.3-59.3-155.7 0-215l37.1-37.1c9.8-9.8 26.8-3.3 27.3 10.6 .6 17.7 3.8 35.5 9.7 52.7 2 5.8 .6 12.3-3.8 16.6l-13.1 13.1c-28 28-28.9 73.7-1.2 102 28 28.6 74.1 28.7 102.3 .5l67.2-67.2c28.2-28.2 28.1-73.8 0-101.8-3.7-3.7-7.4-6.6-10.3-8.6a16 16 0 0 1 -6.9-12.6c-.4-10.6 3.3-21.5 11.7-29.8l21.1-21.1c5.5-5.5 14.2-6.2 20.6-1.7a152.5 152.5 0 0 1 20.5 17.2zM467.5 44.4c-59.3-59.3-155.7-59.3-215 0l-67.2 67.2c-.1 .1-.3 .3-.4 .4-58.6 58.9-59.4 154.8 .4 214.6a152.5 152.5 0 0 0 20.5 17.2c6.4 4.5 15.1 3.8 20.6-1.7l21.1-21.1c8.4-8.4 12.1-19.2 11.7-29.8a16 16 0 0 0 -6.9-12.6c-2.9-2-6.6-4.9-10.3-8.6-28.1-28.1-28.2-73.6 0-101.8l67.2-67.2c28.2-28.2 74.3-28.1 102.3 .5 27.8 28.3 26.9 73.9-1.2 102l-13.1 13.1c-4.4 4.4-5.8 10.8-3.8 16.6 5.9 17.2 9 35 9.7 52.7 .5 13.9 17.5 20.4 27.3 10.6l37.1-37.1c59.3-59.3 59.3-155.7 0-215z\"\/><\/svg>\n                    <\/a>\n                    <span id=\"copyMessage\">Link Copied!<\/span>\n                    <script>\n                        function copyLink(event, element) {\n                            event.preventDefault();\n\n                            const link = element.getAttribute('data-url');\n                            navigator.clipboard.writeText(link)\n                                .then(() => {\n                                    const message = document.getElementById(\"copyMessage\");\n                                    message.style.visibility = \"visible\";\n                                    message.style.opacity = \"1\";\n                                    setTimeout(() => {\n                                        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Published in some of the world\u2019s top business journals, their research explores how culture, leadership and communication shape the way companies make decisions. From understanding how democracy influences corporate value to uncovering how management teams fine-tune financial forecasts, their discoveries are changing the way business is studied and practiced. And because these scholars bring their findings straight into the classroom, Sigmund Weis School of Business students gain firsthand insight into the forces driving today\u2019s global economy.<sub>&nbsp;&nbsp;<\/sub><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cDemocracy, Dividends and Corporate Valuation&#8221;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Journal of Corporate Finance (Amsterdam, Netherlands)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">August 2025<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Loc Bui<\/strong>, assistant professor of finance &amp; analytics, examined the impact of institutional democracy on firm value through the lens of dividend policies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spoiler alert: This study finds that companies in more democratic countries tend to pay higher dividends, which boosts their overall value. The effect is especially strong for firms with weaker shareholder protections or higher agency costs, suggesting that democracy itself can enhance how investors value companies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cThe US Individualism-Collectivism and Labor Investment Efficiency&#8221;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Corporate Governance: An International Review (Chichester, England)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">December 2024<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Anjee Gorkhali<\/strong>, associate professor of finance &amp; analytics, researched how cultural differences across U.S. states \u2014 specifically levels of individualism versus collectivism \u2014 affect how efficiently companies invest in their workforce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spoiler alert: The study finds that firms based in more collectivist states are more likely to over- or under-hire, especially when oversight is weak or information is limited, showing that local culture can meaningfully influence corporate hiring decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cImpression Management Strategy &#8211; The Relationship Between Accounting Narrative Thematic Bias and Financial Graph Distortion&#8221;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The British Accounting Review (Edinburgh, Scotland)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">July 2025<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this study, <strong>Jie Hao<\/strong>, assistant professor of accounting, and <strong>Viet Pham<\/strong>, assistant professor of accounting, explored how companies shape the language and visuals in their financial reports to influence investor perceptions of the firm\u2019s performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spoiler alert: By analyzing S&amp;P 500 filings, they find that when report narratives sound more positive, the accompanying financial graphs are often distorted in ways that reinforce that message, especially in companies with weaker oversight.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cFunctional Background Diversity of Top Management Team and Managerial Forecasting Capability&#8221;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Journal of Management Accounting Research (Lakewood Ranch, Florida)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">July 2024<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bo Liu<\/strong>, associate professor of accounting, and <strong>Dana Zhang<\/strong>, associate professor of accounting, examined how the mix of experiences within a company\u2019s top management team affects the accuracy of its earnings forecasts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spoiler alert: The researchers find that teams with more diverse professional backgrounds tend to make more accurate forecasts, especially when predictions are complex; however, this advantage fades in larger teams or those led by dominant CEOs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cTrade Openness, Governance Quality and Economic Growth in Latin America and the Caribbean&#8221;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">International Economics (Amsterdam, Netherlands)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">October 2024<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Professor of Economics and Warehime Chair in the Sigmund Weis School of Business <strong>Olugbenga Onafowora<\/strong> researched how the quality of a country\u2019s governance affects the link between trade openness and economic growth in Latin America and the Caribbean.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spoiler alert: It finds that strong institutions &#8211; such as governance effectiveness, rule of law, control of corruption and regulatory quality &#8211; strengthen the growth benefits of trade, while political instability and weak accountability can limit them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cHow Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness To Purchase in Online Environments?&#8221;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Journal of Interactive Marketing (Chicago, Illinois)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">June 2024<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hualu Zheng<\/strong>, associate professor of management &amp; marketing, studied how exaggerated online price claims influence consumer behavior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spoiler alert: The study finds that while unrealistic discounts make people more likely to click on an ad, they also make the ad seem deceptive, reducing the chance of a purchase and prompting consumers to look elsewhere for better deals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cInter-Organizational Networking in Emerging Markets&#8221;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Journal of Business Research (Amsterdam, Netherlands)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">March 2024<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rifat Sharmelly<\/strong>, assistant professor of strategic management, examined how business networks evolve in emerging markets like Russia and India.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spoiler alert: It finds that as firms grow and their institutional environments strengthen, relationships shift from personal, trust-based connections to more formal, contractual partnerships &#8212; though personal networks remain influential throughout organizational development.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cOh, the Stories We Could Tell: A Conceptual Model for Building Shared Entrepreneurial Narratives&#8221;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">International Journal of Entrepreneurial Behaviour &amp; Research (Leeds, England)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">January 2024<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Professor of Entrepreneurship &amp; Marketing <strong>Emma Fleck<\/strong> and Assistant Professor of Management and Marketing <strong>Joanna Pishko<\/strong>, with Associate Professor of English &amp; Creative Writing <strong>Betsy Verhoeven<\/strong>, introduce the concept of a shared narrative \u2014 a story entrepreneurs build with their stakeholders rather than for them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spoiler alert: They propose a three-stage framework showing how entrepreneurs can co-create authentic, value-driven stories that strengthen connections with investors, customers and other audiences, leading to deeper trust and engagement.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>READ MORE<\/strong><\/em><br><em>&nbsp;A comprehensive list of business faculty research since January 2024 with links to full articles is featured at <a href=\"http:\/\/bit.ly\/SUResearchPortal\" target=\"_blank\" rel=\"noreferrer noopener\">bit.ly\/SUResearchPortal<\/a><\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>LIBRARY CONNECTIONS<\/em><br><\/strong><em>Special thanks to Jenny Roberts-Reilley, resources &amp; scholarly communications librarian, for researching and compiling this information.<\/em><\/p>\n\n\n\n\n\n\n<div class=\"susqu-magzine-news-post-footer component alignfull\" data-show-author=\"1\">\n    \n    <div class=\"susqu-magzine-news-post-footer__social-sharing\">\n        <p>Share<\/p>\n        <div class=\"share-box\">\n            <ul>\n                <li>\n                    <a title=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/www.susqu.edu\/ventures\/2025\/12\/18\/where-knowledge-meets-practice\/\" target=\"_blank\">\n                        <svg width=\"10\" height=\"18\" viewBox=\"0 0 10 18\" fill=\"none\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M9.16022 9.76339L9.62692 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class=\"susqu-magzine-news-post-footer__item-image-container\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/12\/FS_Felo_ExecutiveShowcase_HN_su3217_24-scaled.webp\" class=\"susqu-magzine-news-post-footer__item-image attachment-news-card-medium size-news-card-medium\" alt=\"An older man in a suit and tie gestures with his hands while speaking in front of a counter with glass cups and a beverage dispenser.\" \/>                                <\/div>\n                            <\/a>\n                            <div class=\"susqu-magzine-news-post-footer__item-right\">\n                                <div class=\"susqu-magzine-news-post-footer__item-taxonomy\">\n                                                                                                            <div class=\"susqu-magzine-news-post-footer__item-tags \">\n                  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                                             <div class=\"susqu-magzine-news-post-footer__interpunct\">\u2022<\/div>\n                                                                        \n                                                                            <div class=\"susqu-magzine-news-post-footer__item-categories \">\n                                                                                            <div class=\"wp-block-button susqu-magzine-news-post-footer__item-category \">\n                                                    <a class=\"\" href=\"https:\/\/www.susqu.edu\/ventures\/category\/ventures-2026\/\">Ventures 2026<\/a>\n                                                <\/div>\n                                                                                                                                    <\/div>\n                                                                    <\/div>\n\n                                <a class=\"susqu-magzine-news-post-footer__item-title-link\" href=\"https:\/\/www.susqu.edu\/ventures\/2025\/12\/18\/accounting-professor-earns-national-appointments\/\" title=\"Accounting Professor Earns National Appointments\">\n                                    <div class=\"susqu-magzine-news-post-footer__item-title\">Accounting Professor Earns National Appointments<\/div>\n                                <\/a>\n\n                                                                    <p class=\"susqu-magzine-news-post-footer__item-excerpt\">\n                                        Associate Professor of Accounting Andrew Felo was appointed to two national roles within the Institute&#8230;                                    <\/p>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"susqu-magzine-news-post-footer__item\" data-title=\"polwitoon named to cfa institute role\">\n        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class=\"susqu-magzine-news-post-footer__item-right\">\n                                <div class=\"susqu-magzine-news-post-footer__item-taxonomy\">\n                                                                                                            <div class=\"susqu-magzine-news-post-footer__item-tags \">\n                                                                                                                                            <div class=\"wp-block-button is-style-pill-button has-icon__caret-right \">\n                                                    <a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.susqu.edu\/ventures\/tag\/faculty-news\/\">Faculty News<span class=\"wp-block-button__link-icon\" aria-hidden=\"true\"><svg aria-hidden=\"\" class=\"icon icon--caret-right\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path d=\"M9 16.5L16 12L9 7.5\"><\/path><\/svg><\/span><\/a>\n             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                                             <\/div>\n                                                                                                                                    <\/div>\n                                                                    <\/div>\n\n                                <a class=\"susqu-magzine-news-post-footer__item-title-link\" href=\"https:\/\/www.susqu.edu\/ventures\/2025\/12\/18\/polwitoon-named-to-cfa-institute-role\/\" title=\"Polwitoon Named to CFA Institute Role\">\n                                    <div class=\"susqu-magzine-news-post-footer__item-title\">Polwitoon Named to CFA Institute Role<\/div>\n                                <\/a>\n\n                                                                    <p class=\"susqu-magzine-news-post-footer__item-excerpt\">\n                                        Associate Professor of Finance &amp; Analytics Sirapat Polwitoon was recently appointed as a consultant to&#8230;                        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class=\"susqu-magzine-news-post-footer__item-image attachment-news-card-medium size-news-card-medium\" alt=\"A couple walks hand in hand on the Millennium Bridge in London, with St. Paul\u2019s Cathedral and city buildings visible in the background under a cloudy sky.\" \/>                                <\/div>\n                            <\/a>\n                            <div class=\"susqu-magzine-news-post-footer__item-right\">\n                                <div class=\"susqu-magzine-news-post-footer__item-taxonomy\">\n                                                                                                            <div class=\"susqu-magzine-news-post-footer__item-tags \">\n                                                                                                                                            <div class=\"wp-block-button is-style-pill-button has-icon__caret-right \">\n                                                    <a 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                           <div class=\"susqu-magzine-news-post-footer__item-title\">Postmarked: London Reunion, Celebrating 30 Years of Study-Abroad Program<\/div>\n                                <\/a>\n\n                                                                    <p class=\"susqu-magzine-news-post-footer__item-excerpt\">\n                                        When Amy Tritle \u201911 was considering colleges, one important prerequisite was that the school offered&#8230;                                    <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Faculty research uncovers trends in business and brings those insights directly into the 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