{"id":13,"date":"2025-03-24T15:04:08","date_gmt":"2025-03-24T15:04:08","guid":{"rendered":"https:\/\/www.susqu.edu\/ventures\/?p=13"},"modified":"2025-04-04T12:51:46","modified_gmt":"2025-04-04T12:51:46","slug":"seed-money-budding-ventures","status":"publish","type":"post","link":"https:\/\/www.susqu.edu\/ventures\/2025\/03\/24\/seed-money-budding-ventures\/","title":{"rendered":"Seed Money, Budding Ventures"},"content":{"rendered":"\n<section class=\"wp-block-susquehanna-magazine-news-post-hero alignfull susqu-magazine-news-post-hero component\"><figure class=\"susqu-magazine-news-post-hero__featured-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"900\" src=\"https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-pg11.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Ryan Rorls \u201925\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-pg11.webp 1440w, https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-pg11-300x188.webp 300w, https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-pg11-1024x640.webp 1024w, https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-pg11-768x480.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n<h1 class=\"has-text-align-center susqu-magazine-news-post-hero__title wp-block-post-title\">Seed Money, Budding Ventures<\/h1>\n\n\n\n<div id=\"sticky-social-share-trigger\" class=\"susqu-magazine-news-post-meta\">  \n\n                <div class=\"susqu-magazine-news-post-meta__item-tags \">\n                                            <div class=\"wp-block-button is-style-pill-button has-icon__caret-right \">\n                    <a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.susqu.edu\/ventures\/tag\/feature\/\">Feature<span class=\"wp-block-button__link-icon\" aria-hidden=\"true\"><svg aria-hidden=\"\" class=\"icon icon--caret-right\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path d=\"M9 16.5L16 12L9 7.5\"><\/path><\/svg><\/span><\/a>\n                <\/div>\n                                                <\/div>\n    \n        <div class=\"susqu-magazine-news-post-meta__interpunct\">\u2022<\/div>\n        \n            <div class=\"susqu-magazine-news-post-meta__item-categories \">\n                                <div class=\"wp-block-button\">\n                        <a class=\"\" href=\"https:\/\/www.susqu.edu\/ventures\/category\/ventures-2025\/\">Ventures 2025<\/a>\n                    <\/div>\n                                    <\/div>\n    \n    <div id=\"sticky-social-share\" class=\"susqu-magazine-news-post-meta__social-sharing\">\n        <p>Share<\/p>\n        <div 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data-url=\"https:\/\/www.susqu.edu\/ventures\/2025\/03\/24\/seed-money-budding-ventures\/\">\n                        <svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M326.6 185.4c59.7 59.8 58.9 155.7 .4 214.6-.1 .1-.2 .3-.4 .4l-67.2 67.2c-59.3 59.3-155.7 59.3-215 0-59.3-59.3-59.3-155.7 0-215l37.1-37.1c9.8-9.8 26.8-3.3 27.3 10.6 .6 17.7 3.8 35.5 9.7 52.7 2 5.8 .6 12.3-3.8 16.6l-13.1 13.1c-28 28-28.9 73.7-1.2 102 28 28.6 74.1 28.7 102.3 .5l67.2-67.2c28.2-28.2 28.1-73.8 0-101.8-3.7-3.7-7.4-6.6-10.3-8.6a16 16 0 0 1 -6.9-12.6c-.4-10.6 3.3-21.5 11.7-29.8l21.1-21.1c5.5-5.5 14.2-6.2 20.6-1.7a152.5 152.5 0 0 1 20.5 17.2zM467.5 44.4c-59.3-59.3-155.7-59.3-215 0l-67.2 67.2c-.1 .1-.3 .3-.4 .4-58.6 58.9-59.4 154.8 .4 214.6a152.5 152.5 0 0 0 20.5 17.2c6.4 4.5 15.1 3.8 20.6-1.7l21.1-21.1c8.4-8.4 12.1-19.2 11.7-29.8a16 16 0 0 0 -6.9-12.6c-2.9-2-6.6-4.9-10.3-8.6-28.1-28.1-28.2-73.6 0-101.8l67.2-67.2c28.2-28.2 74.3-28.1 102.3 .5 27.8 28.3 26.9 73.9-1.2 102l-13.1 13.1c-4.4 4.4-5.8 10.8-3.8 16.6 5.9 17.2 9 35 9.7 52.7 .5 13.9 17.5 20.4 27.3 10.6l37.1-37.1c59.3-59.3 59.3-155.7 0-215z\"\/><\/svg>\n                    <\/a>\n                    <span id=\"copyMessage\">Link Copied!<\/span>\n                    <script>\n                        function copyLink(event, element) {\n                            event.preventDefault();\n\n                            const link = element.getAttribute('data-url');\n                            navigator.clipboard.writeText(link)\n                                .then(() => {\n                                    const message = document.getElementById(\"copyMessage\");\n                                    message.style.visibility = \"visible\";\n                                    message.style.opacity = \"1\";\n                                    setTimeout(() => {\n                                        message.style.visibility = \"hidden\";\n                                        message.style.opacity = \"0\";\n                                    }, 1500);\n                                })\n                                .catch(err => {\n                                    console.error('Failed to copy: ', err);\n                                });\n                        }\n                    <\/script>\n                <\/li>\n            <\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n<\/section>\n\n\n\n<p class=\"has-lead-font-size wp-block-paragraph\">When 做厙TV\u2019s Sigmund Weis School of Business created the entrepreneurship &amp; corporate innovation major, faculty wanted to include a course that would usher students from the theory of entrepreneurship to the practice of it \u2014 while providing them with a safety net.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Entrepreneurial Experience, the capstone course for the major, students conceptualize and develop a start-up organization and everything that goes with that process \u2014 trying, failing, pivoting and repeating \u2014 with the goal of busting the myths surrounding entrepreneurship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe word entrepreneurship is scary,\u201d says <strong>Lauren Smith<\/strong>, lecturer in marketing &amp; management. \u201cIt involves venturing into the unknown, taking risks and facing the possibility of failure. However, by providing students with a structured learning environment, practical experiences and mentorship from seasoned entrepreneurs, we can demystify the process and equip our students with the confidence and skills needed to navigate the entrepreneurial landscape successfully.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Jameson \u201902 and Jennifer Engerer \u201902 Troutman 做厙TV Entrepreneurship Fund<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1a9244c7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:300px\">\n<figure class=\"wp-block-image alignleft size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"401\" height=\"404\" src=\"https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-pg10.webp\" alt=\"Jameson \u201902 and Jennifer Engerer \u201902\nTroutman\" class=\"wp-image-27\" style=\"width:300px\" srcset=\"https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-pg10.webp 401w, https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-pg10-298x300.webp 298w, https:\/\/www.susqu.edu\/ventures\/wp-content\/uploads\/sites\/3\/2025\/03\/ventures-pg10-150x150.webp 150w\" sizes=\"auto, (max-width: 401px) 100vw, 401px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Funding from <strong>Jameson \u201902<\/strong> and <strong>Jennifer Engerer \u201902 Troutman<\/strong> led to the creation of the Student Startup Market \u2014 the culmination of the capstone course and an entrepreneurial fair where students sell the wares of their \u201cside hustle\u201d to the campus community. The fund they established gives all students in the course up to $250 in seed money for their business, providing that safety net while strengthening their entrepreneurism.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe were able to revolutionize the Entrepreneurial Experience capstone course because of the funding made possible by the Troutmans,\u201d Smith says. \u201cWe could provide initial funding and opportunities for further funding rounds for each of the business ventures in the class. The excitement and spirit that came with guaranteed funding was unmatched.\u201d<\/p>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWhether you want to start and run your own business or not, the values and experiences of the entrepreneur can benefit everybody,\u201d<\/p>\n<cite>\u2013 Jameson and Jennifer Engerer Troutman<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The Troutmans were motivated to establish the fund due to their family\u2019s own strong entrepreneurial spirit. Jameson\u2019s father and his mother\u2019s extended family started their own businesses, and Jennifer also runs her own digital marketing firm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhether you want to start and run your own business or not, the values and experiences of the entrepreneur can benefit everybody,\u201d the Troutmans say. \u201cSmall businesses are very important to our national economy and countries around the world. We were excited that we could support an innovative program like this at our alma mater to foster curiosity and help power the small-business spirit among the next generation of innovators.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, any student regardless of major can apply for up to $2,000 annually from this fund for their business and can apply multiple times if they show growth and development of the business.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Side Hustles on Display<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The inaugural Student Startup Market featured 20 students \u2014 both from within the entrepreneurship capstone course and<br>beyond \u2014 selling their own products, from professional services to fitness and wellness products and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lindsay Griffin \u201924<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lindsay Griffin \u201924<\/strong>, a triple major in advertising &amp; public relations, entrepreneurship &amp; corporate innovation, and management from Frackville, Pennsylvania, created a business that combines her passions: sustainability and fashion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through her business venture, Reclaimed Runway, Griffin creates fun and unique fashion for Gen Z women by upcycling thrifted and secondhand clothes by embellishing items with unique iron-on designs. She also offers kits so customers can upcycle and DIY clothes or accessories they already own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere are a lot of entrepreneurs in my family, so I grew up with an appreciation for working for yourself,\u201d Griffin says. \u201cI love to shop for fun fashion and clothes like printed jeans, but all the stores I found that sold what I was looking for were unethical fast fashion retailers,\u201d Griffin says. \u201cThat\u2019s what encouraged me to combine my interests together to create this project.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Griffin used her funding to help purchase supplies and the materials she used on her table at the Student Startup Market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt would have definitely been hard for me to finance all my start-up supplies and materials on my own,\u201d Griffin says. \u201cWithout the funding, I would have been a lot less likely to start my business in the first place.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Griffin is currently employed as a marketing and public relations specialist with LANC Marketing and plans to continue and grow her Reclaimed Runway side hustle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ryan Rols \u201925<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ryan Rorls \u201925<\/strong> is a business management major with a minor in data analytics from Frederick, Maryland, whose business venture, Sugar &amp; Ry, specializes in handcrafted, elegant and high-quality baked goods. She established the business in 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The funding Rorls received helped her to buy premium ingredients for her baked goods, including pure vanilla bean paste, Irish butter, King Arthur all-purpose flour and organic lemons, as well as attractive packaging to keep them fresh and appealing, she says. The funding also allowed her to \u201cspruce up\u201d her table at the Student Startup Market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rorls plans to continue nurturing and expanding her baking business while pursuing her postgraduate career in project management, with the idea of leveraging the valuable experiences and skills she gains from her career to enhance and streamline operations within her business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMy goal is to create a synergistic relationship between my career and my business, allowing each to complement and enrich the other as I embark on this journey of entrepreneurship and professional development,\u201d Rorls says. \u201cParticipating in the Student Startup Market allowed me to showcase my handcrafted treats and connect with fellow entrepreneurs who share my dedication. Telling the story behind each of my creations reinforced my belief that baking is about creating connections and spreading happiness one bite at a time.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since the first Student Startup Market in spring 2024, Entrepreneurial Experience students have also sold their wares at Selinsgrove\u2019s Market Street Festival, held in the fall, which was also funded through the Troutman fund.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">In the Classroom<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every academic year, students in Entrepreneurial Experience connect with \u201centrepreneurial mentors\u201d who come into the classroom to discuss topics ranging from ideation, pitching, scaling, collaboration versus competition, work-life balance, setting goals and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Annie McCarty<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Annie McCarty,<\/strong> owner of Troop 47 Trading Co., a boutique and specialty store in Danville, Pennsylvania, is the business school\u2019s Entrepreneur in Residence for the spring 2025 semester. McCarty began her business selling handmade candles and other scents and has since expanded to include products that are locally sourced from fellow artisans, crafters and makers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSharing my journey with young entrepreneurs is a chance to reflect on my own experiences, both the triumphs and the challenges, and to inspire the next generation with some of the lessons I\u2019ve learned. I hope my story encourages them to pursue their own dreams with passion and perseverance, knowing that they are not alone and always have a network they can turn to for guidance and support.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key to the Entrepreneurial Experience capstone course is the safety net, Smith says, which offers safe landing to students as they first set out on the entrepreneurial trapeze. Students can try new ideas, problem solve and ultimately fail, without the fear of losing their shirts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re not just teaching students to be full-time entrepreneurs because the reality is that most entrepreneurs pursue their ventures while working other jobs. We are teaching students how to think outside of the box, how to mitigate fear and become more comfortable with risk while reminding them that entrepreneurship is not a silo,\u201d Smith explains. \u201cThere is a collaborative theme emerging in small businesses in America that promotes the idea that there is room for all of us, that we are more powerful, serve our customers better and have a more fulfilling life when we work together.\u201d<\/p>\n\n\n\n\n\n\n<div class=\"susqu-magzine-news-post-footer component alignfull\" data-show-author=\"1\">\n    \n    <div class=\"susqu-magzine-news-post-footer__social-sharing\">\n        <p>Share<\/p>\n        <div class=\"share-box\">\n            <ul>\n                <li>\n                    <a title=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/www.susqu.edu\/ventures\/2025\/03\/24\/seed-money-budding-ventures\/\" target=\"_blank\">\n                        <svg width=\"10\" height=\"18\" viewBox=\"0 0 10 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                                               <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When 做厙TV\u2019s Sigmund Weis School of Business created the entrepreneurship &amp; corporate innovation major, faculty wanted to include a course that would usher students from the theory of entrepreneurship to 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